There were weeks when I worked until late. Not editing photos, not planning shoots. But on my website. Writing pages, rewriting them, thinking up structure, starting over. What I was really doing was thinking about how someone who does not know me yet gets to know me. How that person gets from “I’d like to have some nice photos taken one day” to “this is the photographer I’m looking for”. Step by step. Without me having to be there.
Everything that changed
I wrote out a full client journey. So that someone who hesitates and has never booked a professional photo session can read exactly how it works. From the first contact to the photos in their gallery. No surprises or unclear points. Something that could be better, I felt.
I rebuilt my services. The text, and also the structure. What can you choose? What does it cost? What can you expect? I notice that people sometimes drop out not because they are not interested, but because they cannot find the answer to those questions. That is different now.
The mini sessions got their own page, with locations, packages, a form and a location guide that opens up when you leave your name and email. Ten locations visible straight away, all 77 after a booking. Not as a trick, but as a reward for people who take the step.
Why I wanted to improve this
Photography has never been just pressing a button. It starts long before the shoot, in the trust someone builds. And that trust starts online, on a page, some Thursday evening when someone is on their phone and thinks: “could this be something for us?”
I want the site to give that feeling. That you already know a little what it is like to work with me, before you have filled in anything. That you see the locations, understand how I work, feel the honesty in how I write about my work.
What is still to come
There is always more. A page for each season. Better integration of my portfolio. Blog posts that tell something instead of only selling. But the basis is there, and for the first time the site feels the way I want it to feel.
If you have not visited the site for a while: have a look. Not because I want to advertise, but because there is now something to discover.
Stefan